Here is a concrete example of a production that required a great capacity of adaptation, a lot of reactivity and flexibility. Going to Brazil for an outdoor shoot in January is perfectly logical, especially when you want to be able to cast out sellers of Decathlon stores … Things get complicated when “El Niño” climatic phenomenon gives way to another climatic phenomenon called « La Niña ». Sao Paulo in this January 2017 was catastrophic for all outdoor shooting. So it was necessary to react at the last minute and find a place to allow us to realize the projected images. That’s how we ended up in Uruguay. Punta del Este has proven to be an ideal destination for the Kipsta shooting « Play Anywhere »… We produce EveryWhere!!