Creative proposal and production for the social networks of Maison Aguila
At the end of 2017, the RVD Media Group developed and carried out a creative proposal for the end-of-year campaign of the Maison Aguila brand on social networks. To do this, we created a multitude of images in 4 chapters of real life situations to create more visibility and engagement with their customers.
The intention was to develop a concept beyond the typical product photos, searching and creating moments and experiences that corresponded with the reality of its target audience.
Maison Aguila is a company that has revived the millenary « thousand-year-old bubble » transmitted by Benedictine monks from the abbey of Saint-Hilaire, who developed the first effervescent in the world in 1531.
This sparkling wine, a blend of Chardonnay, Chenin and Mauzac from the Languedoc region of France, has a tasting of fine bubbles and a nice pale yellow color to taste as an aperitif and with refined dishes
Choosing the moment and location
Our creative team defined, along with those responsible for the brand, the moments they wanted to illustrate and started looking for the ideal location and the right props to recreate a New Year’s Eve dinner and a glamorous party.
The chosen place was a great space located in the center of Barcelona with two totally diaphanous floors, with ceilings over 4 meters high and a small interior patio, as well as 3 skylights and roofs with a Catalan vault.
The space on the top floor had iron columns and very original windows. Formerly a textile warehouse that has retained the charm of the buildings in the Eixample district of Barcelona.
Photo shooting and retouching
During one day, the production team and the photographers of the RVD Media Group recreated the scene and the atmosphere of a dinner and party at the end of the year in order to capture the snapshots that could better define the brand and the product, with a very palatable, positive result.
After the session, our design team resumed the images to balance the brightness, color and contrast of the photographs to make them perfect for publication on social networks during the brand’s year-end campaign.
Creation of content for Social Networks
The fundamental objective of the brand was to reach their customers through social media, where they have a large community with more than 12,000 followers on Facebook, who interacted with hundreds of « likes » and « shares » in the photos of the campaign.
We are very satisfied with the result of this work for Maison Aguila, an important brand in the French beverage industry.
More Information about RVD Media Group.
RVD Media Group is a content creation agency with creative and digital marketing solutions. We bet on great ideas and create strategic moves. We can help you with all types of content, both photographic and audiovisual. Don`t hesitate to contact us.